本書旨在使讀者掌握藝術設計相關專業的英語術語及用法，培養和提高讀者閱讀和 翻譯專業英語文獻資料的能力。全書由12個單元組成，包含48篇文章，內容涉及藝術設 計史、設計的定義、設計原則、設計心理學、設計管理與策略、設計研究、設計材料與 技術、設計重點、設計創新案例、設計師及其作品、設計教育與事業、設計趨勢與觀 點。每個單元由課文、詞匯和練習組成。 本書可作為高等理工院校和高等美術院校藝術設計相關專業本科生和研究生的專業 英語教材，也可作為從事相關專業人士的參考用書。
本書是關于藝術設計相關專業的內容，從藝術設計的各個方面入手進行介紹，有助于學習者提高專業英語資料的閱讀和翻譯能力，掌握一定的專業術語及用法，是藝術設計相關專業學生的必備教材。
Unit 1 History of Art and Design ……………………………………… 1Lesson 1 The Origin of Design ………………………………………………………………… 3Lesson 2 Integration of Design ………………………………………………………………… 7Lesson 3 Michelangelo ……………………………………………………………………… 11Lesson 4 Annie Leibovitz Biography ……………………………………………………… 17Unit 2 Defi nition of Design …………………………………………… 23Lesson 5 RE-DESIGN: Daily Products of the 21st Century ……………………………… 25Lesson 6 What Is User-centered Design and Why Do We Need It? …………………… 31Lesson 7 Evidence-based Design ………………………………………………………… 38Lesson 8 Screen Designs in Context ……………………………………………………… 42Unit 3 Design Principles ……………………………………………… 47Lesson 9 Comparison and Consistency …………………………………………………… 49Lesson 10 The Eight Golden Rules of Interface Design …………………………………… 55Lesson 11 Billboard Design 101 ……………………………………………………………… 58Lesson 12 Typographic Principles for Packaging Design ………………………………… 62Unit 4 Design Psychology ……………………………………………… 69Lesson 13 Hierarchy of Needs ……………………………………………………………… 71Lesson 14 Emotional Design: People and Things ………………………………………… 74Lesson 15 Ten Psychological Principles to Design with …………………………………… 81Lesson 16 Metaphorically Speaking ………………………………………………………… 93Unit 5 Design Management and Strategy …………………………… 99Lesson 17 Manufacturing, Design, and Innovation ………………………………………… 101Lesson 18 Meeting Business Challenges …………………………………………………… 108Lesson 19 The Third Dimension: The Sheer Cliff of Value ………………………………… 115Lesson 20 Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand … 124Unit 6 Design Research ……………………………………………… 133Lesson 21 Brainstorming Graphic Organizers ……………………………………………… 135Lesson 22 Card Sorting ……………………………………………………………………… 139. iv .藝術設計專業英語English for Art DesignLesson 23 Evaluative Research ……………………………………………………………… 142Lesson 24 Usability Metrics …………………………………………………………………… 145Unit 7 Materials and Techniques of Design ……………………… 149Lesson 25 Ten Tips for Sustainable Package Design ……………………………………… 151Lesson 26 What Is Wearable Tech? Everything You Need to Know Explained ………… 160Lesson 27 What Is 3D Printing? ……………………………………………………………… 168Lesson 28 Eyetracking ………………………………………………………………………… 175Unit 8 Design Focus ………………………………………………… 179Lesson 29 Big Data Visualization: Turning Big Data into Big Insights …………………… 181Lesson 30 Natural User Interfaces …………………………………………………………… 189Lesson 31 Designing Memorable Experiences …………………………………………… 197Lesson 32 What Is Design for Services? …………………………………………………… 204Unit 9 Case Studies in Innovation ………………………………… 213Lesson 33 Amazon.com ……………………………………………………………………… 215Lesson 34 High Line …………………………………………………………………………… 221Lesson 35 Learning More About Creativity and Innovation from LEGO ………………… 226Lesson 36 Design at Yahoo! ………………………………………………………………… 234Unit 10 Designers and Their Works ………………………………… 243Lesson 37 STUDIO 101—WK Interact ……………………………………………………… 245Lesson 38 Tom Otterness’ Life Underground ……………………………………………… 251Lesson 39 Bill Verplank—Designing Interactions ………………………………………… 256Lesson 40 Project Praxis: The Power of Branding—CCTV “Ink” ………………………… 264Unit 11 Education and Career ………………………………………… 269Lesson 41 Western Education Systems …………………………………………………… 271Lesson 42 Environmental Design: Pollution, Crowding and Ecology …………………… 276Lesson 43 How to Be a Graphic Designer? ………………………………………………… 281Lesson 44 Setting Up a Studio, Individually or Collectively? ……………………………… 287Unit 12 Tr
很好的書不錯
下載地址打不開啊？！
目前有難度還未看
