《劍橋市場營銷英語》專為市場營銷從業人員以及相關專業中級或中高級英語學習者用以擴充和提高市場營銷詞匯與知識編寫。本書可作為自學材料，也可以作為班級共同學習的課本，既可一對一來學習，還可以學習小組的形式來學習。
本書由50個雙頁主題單元組成，包括10個部分，涵蓋市場營銷基礎理論、市場調研、產品、定位與品牌建立、人員、價格、渠道、促銷、包裝以及公共關系等方面。每一個單元的左手邊頁，詳細解釋了關鍵詞和表達方式；右手邊頁的一系列練習則幫助學習者檢查和進一步理解所學到的知識。在單元和單元的銜接處還設有"交叉知識考察點"，來講解同一單詞及近義詞在不同背景下的不同意義和用法。每一單元都設計有"請你參與"部分。這為每一位學習者，提供了情境模擬的機會，可以將學習到的新詞匯表達法用到自己相關的市場營銷領域去，因而對新知識可以更好地消化和吸收。
本書的后面還附有練習答案和索引。
商務會議技巧 商務談判技巧 商務寫作技巧 商務演講技巧 劍橋金融財務英語 劍橋醫學英語 劍橋法律英語 劍橋信息與通信技術英語
INTRODUCTION
MARKETING BASICS
1 The marketing mix 1
A The Ps
B Marketing a new product
2 The marketing mix 2
A The four Cs, As and Os
B AIDA
3 SWOT analysis
A SWOT analysis
B SWOT and marketing strategy
4 Marketing strategy and the marketing plan
A Marketing strategy vs. marketing plan
B Developing the marketing plan
5 Marketing ethics
A Social marketing
B Corporate social responsibility (CSR)
6 The market environment
A The micro environment
B The macro environment: STEP analysis
7 Legal aspects of marketing
A Legal definitions
B Legal problems
C The Consumer Protection Act
RESEARCH
8 Research 1
A Types of research
B Research methodology
9 Research 2
A Describing survey results
B Understanding trends and changes
PRODUCT
10 New product development 1
A Idea generation
B Idea screening
C Concept development and testing
D Marketing strategy and business analysis
11 New product development 2
A Workflow
B Product development and optimization
C Test marketing
D Commercialization
12 Brainstorming
A The brainstorming session
B Brainstorming techniques
C Suggesting and building on ideas
13 Product and service types
A Product types
B Word combinations with 'goods' and'products'
C Types of service
14 Product life cycles
A The Boston Consulting Group Matrix
B Inside the Boston Box
15 Selling products and services
A The seller
B The purchaser
C Selling a service
POSITIONING AND BRANDING
16 Branding 1
A What is a brand?
B Branding
C Word combinations with 'brand'
……
